Accenza – Best Web Design & Development Company

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Accenza – The Disruptive Digital Marketing Agency

Digital marketing relies a lot on the internet- it uses the internet to markets a brand, product or organization. Slapping a banner ad or buying a few Google Adwords is not enough- in order for it to be effective, it requires adept intellect and experience. The upside of using digital media is that it has an eternal lifespan. A billboard comes down in a month or two but once you put it up on the internet- even a lousy info graphic if pushed down on busy social networks, it’s going to stay.

It is all about a careful integration of appropriate tools and tactics that support one another and show desired results in the end. Just adding content to your blog is not going to get you anywhere; it has to be optimized and shared across social networking platforms.

Accenza web design blog

Creating a website gives your brand an image and identity. You also get to reach a wider target audience. The whole idea is to engage customers and allow them to interact with the brand. But just as mentioned before, just adding content would not do. You’d have to optimize it as well. It all comes down to getting your website on the first page of the search result. Only good SEO, SEM and Social Media will help do that. SEO – will determine your webpage presence on the search results in search engines. SEM- monitoring the popular and trending and relevant keywords helps the business. Updating status on Facebook, Twitter and other Social Media platforms gives brand exposure.

Up to here your work is half done. To further enhance your web presence, you will have to engage in other effective ways like directory submissions, social bookmarking, blog comment and participating in question and answer forums. You will also have to keep the content fresh by updating it on a regular basis. Only high quality and informative content ensures visitors coming back to your site.

All this is really not that hard- if you know where to go and who to get it done by. Hint- Accenza. Email marketing, Google Analytics, Webmaster Tools, keyword research and whatever else is required to give your business a position in the first page of the search engine is what this digital marketing agency is known for across four continents.


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Do You Have A Custom Ecommerce Website Design For Your Business?

Raising your search engine rankings and continuous monitoring means you will need dedicated resource to do the same. If yours’ is an ecommerce site, then it makes all the more sense. That is the reason why you need the best search engine optimization company. There are a horde of companies all claiming to be the best but then it becomes a tad bit difficult to pick the one. In fact it’s one of these companies that will help you make millions! So here is what you can do to shortlist the best few.

Start with a little research online. You are bound to come up with numerous options but the tough part is to pick the one that will best suit your case. Every business has its own requirements and what works for one will definitely not work for the other. Tailor made solutions are required- and it order to do that, the company must understand what the business is all about, what the client is looking for. Based on that, they will be able to come up with solutions.

ecommerce website designA web design company that has been in the business for quite some time will know that keyword research is a very crucial aspect of internet marketing strategies. They will also tell you that you need content that will attract more visitors. The experienced professionals will be able to tell you that you need a responsive website builder to increase the reach of your website.

An internet marketer will also tell you how important it is to build links to your site- also called ‘backlinks’. You must also optimize your website- that allows the visitor to buy, spread your word over the internet. It will also help your website to secure a good rank in the top search engines. What works like magic in increasing sales and gaining profits is a custom ecommerce website design depending on the type of business you have.

So if your business still does not have a website, you might want to get it done on a priority basis- you are losing out on a lot of prospective customers and sale. Once you get a company website made, you will be able to see the difference for yourself!

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Choosing a Responsive Website Builder

If you are not taking an advantage of the cyberspace, you are losing out on business. Your business needs to make its presence felt. Your company website holds the key to the success of your business. If you have an ecommerce website, getting a responsive website builder becomes a priority. This is because today we access the internet from all sorts of devices- from a laptop to a mobile phone, desktop or tablets. You want to give them a hassle free and convenient user experience.

Responsive Website Builder

If a prospective customer is trying to look for something in your site, he or she must be able to open the site without any technical glitch. If while browsing products the product does not show up property or takes too long a time to load, it might just upset the person. It is for the website design and development company to inform you about what needs to be done. They will tell you how revamping your business website could make a lot of difference in sales and profits.

Check with them if they offer a large number of design templates and if those are ready to be published with one click. Can they build a website and have it up and running in minutes instead of weeks or months? When you are planning on hiring one of the best search engine optimization company, make sure they are worth the expenditure. Their technical support must be strong. Check to see if they offer a toll free phone support or have a trained support team, if they are available all 7 days of the week like questions are very important and you must ask the company you are hiring.

Go through testimonials, recommendations and actual customer websites before you decide on any one. It is important to determine the credibility of a given company as there are a host of such companies doing the same work and claiming to be the best in the business. You need to be sure that the company you have decided to hire understands your business needs and requirements, they understand your brand and they work to develop it further.

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Effective Ways to Make One of a Kind Custom Ecommerce Website Design

It’s all happening online. If you have to make your presence felt, you need to ensure you have a strong foothold in there. This holds true especially if you have an ecommerce business and here to make crazy profits. Leveraging the internet to sell products is one of the best ideas one could have. You can have a jazzy website and still not make profits as expected. A major reason behind this could be your website design! It must be conducive to promoting your products and services and help in making sales. This is why you must hire a web design company that provides you with a custom ecommerce website design.

Ecommerce web designTo begin with, your ecommerce website design must be designed to make things as easy for the people visiting the site. Right from the start- helping them making a purchasing decision, completing the ordering and payment process and receiving the product- everything must be easy and convenient.

The easiest way to maximize usability, navigation must be simple and easy to use. The shopping cart function and the online payment functions must work without a glitch always. If there are any additional charges like postage or handling charges, it must be clearly mentioned on the website.

When shopping online, the most important assurance you can give to your customers is that payment is safe and secure. Any failure results in lost sales. There must also be help or support function. Customers might get stuck at some point and they might need help. If they have questions, make sure there is a FAQ section to go back to. A live chat function also helps a great deal. In case the customers want to reach out to you, display a number or may be a helpdesk email id.

Only the best search engine optimization company will tell you that your website must be designed around the main goal- generating sales by selling the products and services online. All your products must be presented in an organized and attractive way so as to more customers every day. All these points must be taken into account when working on a custom ecommerce website design.

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Why You Need the Best Search Engine Optimization Company

Search Engine Optimization CompanyIn order to create an online presence, a website is a necessity. And in order to increase productivity and sales you must ensure it is search engine optimized. Search Engine Optimization (SEO) is a marketing strategy. It helps improve traffic, quality sales leads, expands business worldwide and boosts sales. But not all of us are familiar with the technicalities of internet marketing strategies, so we have to rely on the best search engine optimization company to help us with the same.

But you must have noticed how difficult it is to identify a good company from the ones that claim to be the best but are not up to the mark. You must do a little research on the company and then take a call. A good company will stand out from the rest. It will have a good reputation and a strong clientele base. They will have testimonials on their website. They will also have a good ranking on Google and other search engines. You must steer clear of companies that offer too good a deal.

Ideally an expert and the likes of best search engine Optimization Company will be interested in making a long term relationship with their clients. They will not make false promises and will always take your suggestion or feedback before they go ahead and make any alterations. You would always be kept in the loop. The dedicated account manager will also educate you about how SEO marketing can help give your business that much needed boost. They will also help you choose a good package.

So you can begin with a list of successful SEO companies. You can do a little background study of your own and get all the required info. You must also keep in mind that a good search engine company must not only rank well in just one search engine but in at least three of them. If you take a look at the key phrases they have used, it will give you an idea of how they fair in the internet marketing field. They must also take up the challenge of making you a custom ecommerce website design. It is one of the pre requisites of bringing your business to the forefront.

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Responsive Website Builder to Increase Online Visibility

A responsive website design adjusts to the device that a user is using to view a particular business online. It is a web design and development technique that helps optimize a user’s browsing experience. The flexible and responsive web page ensures your business reaches users across multiple devices for a seamless user experience. And designing is not just about the aesthetics- it is much more than that and only a responsive website builder company can help make you one such website.

Let us now see how this responsive design can make a difference to your business.

One the driving force behind the development of responsive design is increasing use of proliferation of web applications on mobile devices and tablets- this enables one site to be implemented across devices as opposed to redirecting users to a device specific site. For those looking to optimizing online content, this is the best time. Statistics prove that businesses are already experiencing 40% traffic from tablet and mobile devices. With a responsive design, on any given device, the website moves, images resize and contents relocate font sizes change, layout changes and the navigation adjusts to deliver and exceptional results! This is one revolutionary web design technique that must be adopted if you want to optimize sales.

Responsive Web Design

When a user has an improved site experience and there is no need for redirecting, it will have a positive impact on your conversion rates, thanks to the consistent look and feel of the site. Since there are no barriers that having multiple sites present like functionality, performance, and the consistent look and feel. This increases sales and conversion rates.

It is easy to get a responsive design website as creating multiple versions of the website is costly and a tiresome job. You will need one version each for say a desktops, mobiles and tablets whereas just one responsive design website can function well on any device.

Google Analytics and other such sites are optimized to handle multiple devices and responsive reporting. Instead of collating different conversion paths and funnels, one single report condensed for easy monitoring and reporting.

This responsive design allows you to focus on link outreach with a consolidated SEO strategy. Quality content is vital in SEO; it search engine ranking page positioning.

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Why You Need a Responsive Website Builder

If your business is not on the internet, you are missing out on a lot. Today be it anything- we just look for the information on the internet. If you have a website to promote your business, you get more exposure than you can imagine by just being on the internet. But your website must be search engine optimized so that it appears on the top search engines like Google. For that you’d need nothing but the best search engine optimization company to help give your business that boost in sales and profit. If you use an attractive website to sell your products, you are sure to get an amazing response.

Responsive Website Design

But unless you find a group of professionals who understand your requirements and customize your website, you are not using it optimally. Today we access the internet from various devices like phones, tablets, laptops etc- the resolution varies for every device. A responsive website builder will help you design a website that displays a website just how it was meant to be. Also it increases accessibility, which in turn increases visibility.

How do you choose the right company that will help make the most of your ecommerce website? You need to communicate to the pros what you want. As an ecommerce website you must know what your customers are looking for. Highlighting your products help. Usability must be another aspect of the design. A user-friendly website is what they are looking for. Cross selling helps to increase your average sale per visitor. Products that complement each other can be suggested in a non-disruptive manner. You must remember not everyone wants to sign up for your website- there must be an option to check out as a guest. Of course they can always sign up and create an account or sign up for newsletters. You must make it easy and secure for the customers to shop at your e store and owing to the rampant trend of identity theft, you must add a SSL certificate to your website and publish that it is protected by trusted companies recognized by most online shoppers. Experienced custom ecommerce website design builders will help you get a fully functional website.