Digital marketing relies a lot on the internet- it uses the internet to markets a brand, product or organization. Slapping a banner ad or buying a few Google Adwords is not enough- in order for it to be effective, it requires adept intellect and experience. The upside of using digital media is that it has an eternal lifespan. A billboard comes down in a month or two but once you put it up on the internet- even a lousy info graphic if pushed down on busy social networks, it’s going to stay.
It is all about a careful integration of appropriate tools and tactics that support one another and show desired results in the end. Just adding content to your blog is not going to get you anywhere; it has to be optimized and shared across social networking platforms.
Creating a website gives your brand an image and identity. You also get to reach a wider target audience. The whole idea is to engage customers and allow them to interact with the brand. But just as mentioned before, just adding content would not do. You’d have to optimize it as well. It all comes down to getting your website on the first page of the search result. Only good SEO, SEM and Social Media will help do that. SEO – will determine your webpage presence on the search results in search engines. SEM- monitoring the popular and trending and relevant keywords helps the business. Updating status on Facebook, Twitter and other Social Media platforms gives brand exposure.
Up to here your work is half done. To further enhance your web presence, you will have to engage in other effective ways like directory submissions, social bookmarking, blog comment and participating in question and answer forums. You will also have to keep the content fresh by updating it on a regular basis. Only high quality and informative content ensures visitors coming back to your site.
All this is really not that hard- if you know where to go and who to get it done by. Hint- Accenza. Email marketing, Google Analytics, Webmaster Tools, keyword research and whatever else is required to give your business a position in the first page of the search engine is what this digital marketing agency is known for across four continents.